Overall I think the trailer was a great success despite many changes and problems along the way. The addition of the alter ego was a large change to the narrative and I had to add it in to a lot of my other posts but ultimately it ended up enhancing the overall narrative and adding a more pronounced sense of psychological depth to the trailer. The original shooting was something of a failure due to a malfunction in the camera that seriously distorted the images. However I learned many things and the second shoot added a great amount of cinematographic variety such as the shot where Michael is walking down the central corridor and the camera rotates giving the perception of the entire world shifting and leaving an inception style perception of the fragile nature of this dream world.
Originally I decided to use incompetech a site for music which is both free in terms of royalties and finance however the selection is fairly limited and it was extremely difficult to find a track that fit the tone of the trailer. Later however I discovered that Itunes offer a selection of royalty free music that is also free of charge. All they ask is that they are accredited in any piece of work you use the track in which is why at the end of my film it says that the music was made by Itunes. This gave my film a more professional appearance and allowed me to build suspense throughout the trailer. The titles within my film use a midnight starlight background as a blue mist descends over a serif font. This title looks extremely surreal and continues the horror theme because the theme of night is something that has become synonymous with horror and mystery. The blue mist and the serif font add more to the already established surrealist theme. The curvature of the letters add to the sense of fantasy and the mist continue the theme of mystery and the obscure.
The shot selection of my trailer also underwent serious changes and redos as the creative process moved forward for instance in the beginning there was a shot of a dyeing tree standing on its own and despite this image looking powerful and spooky it didn't fit in contextually with the other shots and ended up detracting from the overall message of the film. As a result I replaced that shot with a shot of Kayles arm with a several eyes drawn all over it. This shot whilst it fit in contextually still didn't seem powerful or scary enough so I added a night vision filter over it to give the feeling that it was being recorded by another character making the experience more immersive, so I believe that this piece of editing helped to enhance the overall effectiveness of the mise en scene. Many of my shots were also far to bright than I originally thought they were this made the film seem less scary so I had to add a filter over it with after effects to darken it and help create the feeling that this was going on at night.
The use of the camera within the fridge as Kayle opened it and looked for food had the effect of making his character seem more relatable, whilst it wasn't scary as such it did establish Micheal (the character) as a genuine human being who struggles through normal everyday problems. Also the fact that it is still dark and the music playing is still dramatic music helps to avoid a break in the build up of tension.
The addition of the after credits scare was also something that provoked a lot of thought during the editing process because whilst this film is primarily a psychological horror there were very few things in the trailer that actually left a fearful emotional response from the audience. So I had to think of a way in which to frighten the audience without compromising the overall eerie tone of the trailer so I decided to break convention and wait until after the credits had rolled to introduce the monster, the audience feedback I received from this was that this particular decision was effective because the majority of the audience were expecting the trailer to be over and therefore relaxed just before the final scare. Also it didn't compromise the integrity of the rest of the trailer because as it happened after the credits had rolled it felt detached from the rest of the trailer.