Tuesday, 25 March 2014
Sunday, 23 March 2014
Maleficent Trailer Analysis
Maleficent Trailer
The trailer for the film Maleficent use’s
micro aspects that convey fear and a sinister tone to great effect for instance
the use of sound instills a eerie effect upon the audience almost immediately
with the use of quite and high pitched piano notes that gradually raise in
tempo right up until the point in which the non diegetic sound of the music
meats the diegetic sound of the witch beating her staff against the floor. This
sudden and unexpected fusion of sounds leave the audience shocked at the power
that the witch has, they are lead to believe that her power can almost break
the third wall and control the very trailer itself. From that point on in the
trailer every cut is marked by a loud drumbeat adding a sense of haste and
urgency to the trailer.
The editing of the trailer is fast paste too to
complement the rising tempo. The quick cuts that build up a sense of intensity
are broken briefly by the scene in which sleeping beauty is frolicking in the
woods with fairies. This relent of editing speed may be due to the fact that
the trailer is trying to portray a sense of innocence to sleeping beauty’s
character and to highlight the fact that she is perhaps a bringer of peace
herself and that she and the things she is associated with are inherently good.
However this feeling is immediately replaced by the sense of shock that the
audience receive when the dragon billows into screen and whilst this may not be
particularly shocking to an adult audience it is important to remember that
this is a children’s film and therefore many of the themes and portrayals
throughout this trailer would be considered very mature for that target
audience. When the dragon breathes fire
the fire continues burning even onto the title screen where the words
Maleficent and Disney are written in bold serif font. Serif font is typically
synonymous with fantasy and adventure however the fire burning in the
background may perhaps indicate the darker more sinister undertones to this
film because despite the fact that it’s a Disney film it has been marketed as
the mature take on a classic fairytale.
This more mature setting is a theme
witch is complimented by the mise en scene for instance the symbolism of the
candles being blown out in the castle could easily be interpreted as a
representation of the ‘darker’ direction that Disney have decided to take this
new film. Also the scene when the witch summons a green mist to envelope the
cradle of a baby is an extremely powerful metaphor. It is fairly obvious that
cradles are symbolic of safety and innocence however the colour green is often
associated with jealousy and other sinister motifs so this concept of the
juxtaposition of these two symbols would fit in well within the theme of the
more mature and emotionally complex rebranding of sleeping beauty that Disney
is trying to convey.
Finally the cinematography of the trailer does an
excellent job of establishing the genre and setting of the entire film for
instance the long distance pan shot of the castle shows the audience
immediately that this is a fantasy film and the medium shot that cuts straight
to a close up of the needle shows that this item is clearly of significance as
it is a generally established rule that one doesn’t cut straight to a shot of
the same subject matter without any change to the object or angle of the shot.
Again this adds an almost third wall-breaking message that the needle is so
important that even the conventionally established rules of cinematography do not
apply to it. Finally the fact that the witch almost always occupies the
foreground, with other characters repeatedly left in the background to middle
distance, shows that this story is going to be more centered around the witch
than the original story or other adaptations of the story have been. In
conclusion the sound, editing, mise en scene, and cinematography have all been
used to great effect to create a feeling of suspense and fear and also to add a
sense of maturity to a subject matter many consider to be mainly for children.
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